Category: Play

Most perfume websites follow a familiar pattern: a hero banner, product grid, a few lifestyle images, and a checkout button. For this concept, I wanted to explore a different question: What if discovering a fragrance felt like entering its world rather than browsing a catalog? AURELLE is a concept perfume brand website built around immersive…

Not every great design gets shipped & that’s okay. Here’s a concept I created for a payment app that stayed in the exploration phase, and what I learned from it about practicality, constraints, and timing in product design.