Category: Vault
-
From a Fridge Sticky Note to a Web App: Solving the Indian Dinner Dilemma
If there is one question that has the power to derail a perfectly peaceful evening in an Indian household, it is this: For my wife and me, this wasn’t just a question; it was a daily logistical struggle. We would enthusiastically decide to make Chole Bhature or Rajma, only to realize we were missing a…
-
Stop the Noise: A 5-Step Framework for Crafting Push Notifications That Actually Deliver
Push notifications (PNs) are the most direct communication channel you have with your users. Yet, for many companies, they often become little more than digital spam—generic, poorly timed, and quickly ignored. The result? High opt-out rates, notification fatigue, and a wasted channel. The solution isn’t to send more notifications, but to adopt a systematic, data-driven…
-
The Typography Handbook: A Journey Through Type, History & Emotion
This project began as an intensive research endeavor during my final year of college, aimed at uncovering the intricate world of typography. Driven by curiosity and a desire to assist fellow designers, I dedicated myself to creating a resource that would demystify the principles, history, and emotional power of type. Objective The primary aim was…
